The storyline of the Monk Who Sold His Ferrari by Robin S. Sharma is compelling: a rich and successful lawyer drops out and travels to Nepal. There he searches for a mysterious group of sages high up in the Himalayas to lived with them and acquire their ageless wisdom. This storyline functions as a catalyst for spiritual subjects, a nice cocktail of Buddhism, positive thinking, inspiring sayings, and interesting statistics. All the spiritual basics are there, the content is well rounded and the reader is enticed to apply the wisdom at once.
I was slightly disappointed by the quality of the storyline: too much telling and allegories sometimes glitch into clichés, e.g. comparing the mind with a full glass. Having said that, the book was written fifteen years ago and the allegories may not have been overused at that time. Also, the author sometimes mixed the sources of wisdom. Example: the sages discovered that people think 60,000 thoughts a day. Sages don’t run statistics.
The book is an excellent example of SEO optimized writing. The title itself (factually incorrect) is a little gem of marketing strategy. It combines hot trends at the time the book was written: fast cars, dropping out, and spirituality. The core allegory of the book is priceless too: “You will recall that the sumo wrestler who walked out of the lighthouse in the middle of a beautiful garden with nothing more than a pink wire cable covering his private parts slipped on a shiny gold stopwatch and fell to the ground. After what seemed like an eternity, he finally regained consciousness when the marvelous fragrance of the yellow roses reached his nose. He then jumped to his feet in delight and was astonished to see a long, winding path studded with millions of tiny diamonds. Of course, our friend the sumo wrestler took the path and, in doing so, lived happily ever after.” This strange allegory serves as a great suspense that keeps the reader turning the pages.